Waste Reduction | United Kingdom | Series A | 2022

Improving the shelf life of fresh produce

It’s Fresh delivers shelf-life solutions to the fresh produce industry, enabling fresh produce waste reduction across the entire value chain, while also delivering a maximum eating experience to the consumer, and value to the grower. The It’s Fresh technology is a highly effective, clean, non-contact and low-cost solution that is applicable across the entire supply chain, from harvest to retail.

Praesidium led the 2022 Series A round and will support It’s Fresh on its expansion into new market segments and geographies, from harvest all the way through to the consumer’s home.